Bio
COMMUNICATIONS STRATEGIST AND WRITER
- Marketing communications strategist and writer with expertise in B2B, science, healthcare and technology
- Skill set: writer, creative type, strategist, team player and technology explainer / promoter
- Planner/writer/manager for award-winning assets, campaigns and promotions
- Adept at developing and implementing integrated business strategies and messaging campaigns
- Demonstrated ability to develop, create, interpret and analyze data, spreadsheets, graphs and reports
- “Strategically creative” and “creatively strategic” approach to planning, writing, branding and messaging
Digital Communications: Website development, digital advertising, email and social media campaigns, SEO, content marketing and social network marketing.
Traditional Media: Planning, writing and implementing print, broadcast and direct response campaigns, including radio, TV and sales/product/event videos and presentations.
Media/Public Relations: Pitching and writing stories, and building relationships with the media and interest groups.
Marketing: Business and marketing plans, surveys and analyses, and integrated digital/traditional/channel campaigns.
Event Publicity/Promotion: Writing news releases and speeches, and planning news conferences and events.
Design/Production: Working knowledge of Adobe Acrobat, InDesign, and Photoshop. Audio and video production.
Websites: Developing and updating content strategy, content, blogs, navigation, landing pages and blog items.
Account/Project Management: Plans, budgets, RFPs, timelines, production schedules and reports.
WRITING & EDITING EXPERIENCE
- Feature articles and profiles
- Social media posts and tweets
- Direct mail and email
- Op-eds and news releases
- TV and radio commercials
- Branding messages and slogans
- Point-of-sale and value props
- White papers
- Reports and briefings
- Newsletters
- Case histories
- Brochures and fact sheets
- Web content and infographics
- PowerPoint presentations
- Scripts (video and audio)
- Blogs
- Interactive media and exhibits
- Speeches and talking points
- Marketing and business plans
- Policy and position papers
- Advertising headlines and copy
